#7 Pretending To Be Bigger Than You Are

#7 Pretending To Be Bigger Than You Are

It’s just you, or just two of you, but you’re leaving the corporate world where ‘organisations’ have teams of tens and hundreds of people, and you think they get as much business as they do because their size denotes their level of ability and...
#6 Competing On Price Instead Of Value

#6 Competing On Price Instead Of Value

#6 – Competing on price instead of value. How does this happen? Well, it’s pretty simple really. Most of us are doing something that other people do too, very few of us offer something truly unique, even if the other people doing it deliver their service...
#5 Spending Money On Tactics Without Strategy

#5 Spending Money On Tactics Without Strategy

#5 – Spending Money On Tactics Without Strategy Strategy: Surprise attack Tactics: Jump like crazy and throw spear very hard I’m amazed at how few small business have any kind of marketing strategy. Yet every single small business is doing someĀ form of...
#4 Setting Everything Up Before …

#4 Setting Everything Up Before …

#4 – Setting Everything Up Before Thinking About Who – What – How. Let me explain. What I mean is that most of us, oh and yes, I’ve done this myself more times than I’d like to admit which is why right now you’ll see I don’t...