Stop competing. Start connecting.

Stop competing. Start connecting.

Be Unforgettable (copy) on Biteable. I could write so much more about this … and I have and I will. But the core of this message is that in business and in marketing especially, we tend to spend so much time focusing on the technical elements of what we’re...
What the client wants vs. what the client needs

What the client wants vs. what the client needs

I was talking to a client this morning who’s in graphic design and she was sharing some of her frustrations with the way clients brief her and what she knows they really need.   I think all of us in the service industry can relate to that one.   It’s...