What the client wants vs. what the client needs

What the client wants vs. what the client needs

I was talking to a client this morning who’s in graphic design and she was sharing some of her frustrations with the way clients brief her and what she knows they really need.   I think all of us in the service industry can relate to that one.   It’s...
#1 Confusing Brand With Logo

#1 Confusing Brand With Logo

After giving a presentation to a group of small business types on the Top 10 Marketing Mistakes Small Businesses Make and having it overwhelmingly well received – I’ve started creating a series of posts addressing each one. Here’s #1 …...
The Secret Sauce

The Secret Sauce

Ok, so the other day I wrote a ranty type of Facebook post which you can read here, about the typical small business journey through the first 12-24 months and sometimes forever. Now I didn’t mean to be patronising at all because I’ve lived it, I’ve...
Perception IS Reality

Perception IS Reality

One of my most recent clients, Execforce, came to me looking for someone to help with their marketing. No surprise there. Having always done all their own marketing, as most small business owners tend to do in the beginning, they were looking for some advice on...