Stop competing. Start connecting.

Stop competing. Start connecting.

Be Unforgettable (copy) on Biteable. I could write so much more about this … and I have and I will. But the core of this message is that in business and in marketing especially, we tend to spend so much time focusing on the technical elements of what we’re...
Sell feelings not things

Sell feelings not things

More broadly, the fact remains that business is difficult — it was difficult before the Internet, and it’s difficult now — but the nature of the difficulty has changed. Distribution used to be the hardest thing, but now that distribution is free the time and money...
The 4 Layers of Design

The 4 Layers of Design

Often we only think about design when we think about images, graphics and sometimes software or web interfaces. Yet everything we as business owners create or come up with is ‘designed’. Either be default (like most of it) or on purpose. And like it or...