Stop competing. Start connecting.

Stop competing. Start connecting.

Be Unforgettable (copy) on Biteable. I could write so much more about this … and I have and I will. But the core of this message is that in business and in marketing especially, we tend to spend so much time focusing on the technical elements of what we’re...
What the client wants vs. what the client needs

What the client wants vs. what the client needs

I was talking to a client this morning who’s in graphic design and she was sharing some of her frustrations with the way clients brief her and what she knows they really need.   I think all of us in the service industry can relate to that one.   It’s...
#8 Believing That Marketing Gets You Customers

#8 Believing That Marketing Gets You Customers

Oh boy. I’m already cringing just thinking about the outrage and debate this one is sure to unleash. I’m sure your first reaction was “WTF?” And yes, technically, what I do for my clients falls into the ‘marketing’ bucket. So,...
#7 Pretending To Be Bigger Than You Are

#7 Pretending To Be Bigger Than You Are

It’s just you, or just two of you, but you’re leaving the corporate world where ‘organisations’ have teams of tens and hundreds of people, and you think they get as much business as they do because their size denotes their level of ability and...