Stop competing. Start connecting.

Stop competing. Start connecting.

Be Unforgettable (copy) on Biteable. I could write so much more about this … and I have and I will. But the core of this message is that in business and in marketing especially, we tend to spend so much time focusing on the technical elements of what we’re...
The Secret Sauce

The Secret Sauce

Ok, so the other day I wrote a ranty type of Facebook post which you can read here, about the typical small business journey through the first 12-24 months and sometimes forever. Now I didn’t mean to be patronising at all because I’ve lived it, I’ve...
Perception IS Reality

Perception IS Reality

One of my most recent clients, Execforce, came to me looking for someone to help with their marketing. No surprise there. Having always done all their own marketing, as most small business owners tend to do in the beginning, they were looking for some advice on...
Sell feelings not things

Sell feelings not things

More broadly, the fact remains that business is difficult — it was difficult before the Internet, and it’s difficult now — but the nature of the difficulty has changed. Distribution used to be the hardest thing, but now that distribution is free the time and money...
Congratulations!!!

Congratulations!!!

Here’s a huge big congratulations to Sel (Selasi Berdie) from BSKT who won an award at the 2015 Business News Australia Gold Coast Young Entrepreneur of The Year Awards dinner at Jupiters casino last Friday night. A few months ago I met Sel because I had a bit...